PILLAR 01
Google Business Profile Optimisation
The foundation. Your GBP tells Google and AI systems what your business is, where it is, and what it offers. This comes first, always.
Read the GBP playbook →Helping local businesses get found on Google and recommended by AI
The way people find local businesses is changing faster than most business owners realise. Google is still the biggest source of customers, but now ChatGPT, Google AI Overviews, Perplexity, and other AI tools are becoming part of the search process too. When someone asks an AI "what is the best plumber in Marbella?" Is your business the one it recommends?
For most local businesses on the Costa del Sol, the answer is no. Not because they are bad businesses, but because their online presence is not structured in a way that AI systems can understand and trust.
That is what Greg Marrs AI SEO fixes.
AI SEO is not a gimmick or a buzzword. It is a practical approach to making your business visible across the new landscape of search.
Google AI Overviews now appear on roughly 30% of desktop searches. When they show up, they push traditional results down the page. If your business is not structured to be cited in these overviews, you lose visibility. This is what the industry calls Answer Engine Optimisation (AEO).
ChatGPT, Perplexity, and similar tools are increasingly used by consumers to research and choose local businesses. These AI models search the web in the background, evaluate sources, and recommend businesses based on what they find. Making your business the one they recommend is called Generative Engine Optimisation (GEO).
Shadow queries are the hidden search terms that AI models use when researching a topic. When someone asks ChatGPT "best dentist near me," the AI fires off its own background searches. These are terms you would never think to optimise for. I extract these shadow queries and build content targeting each one.
The foundation. Your GBP tells Google and AI systems what your business is, where it is, and what it offers. This comes first, always.
Read the GBP playbook →The structure. Purpose-built websites targeting every search intent in your niche. Schema markup on every page so search engines and AI systems can read and trust your content.
See the strategy →The edge. Content structured specifically for AI recommendation. Entity consistency across the web. Citation building on platforms that AI models learn from. Monitoring of where and how your business appears in AI-generated answers.
See the monitoring stack →Each one feeds the others. Drop in for one, scale to all nine. The work compounds across the year.
Every field tuned to rank in the Google 3-Pack. Categories, services, photos, posts, Q&A.
Learn more → 7.2A city-level strategy that stacks GBP, location pages, citations, and reviews into one moat.
Learn more → 7.3Purpose-built sites with one page per service, location, and customer question.
Learn more → 7.4Content designed to be cited by ChatGPT, Claude, and Gemini when they answer local queries.
Learn more → 7.5Structured answers that win Google AI Overviews, Perplexity, and voice search snippets.
Learn more → 7.6Structured data on every page so machines can read exactly what you do and where you do it.
Learn more → 7.79 platforms tracked monthly so you know which models are surfacing your business.
Learn more → 7.8Consistent NAP across the directories that Google and AI systems actually trust.
Learn more → 7.9A real, sustainable review engine. Not a fake-review farm, not a bribe scheme.
Learn more →AI SEO is the hottest service in the industry right now. Agencies in London and New York are charging £5,000 to £20,000 per month for what they call GEO and AEO services. Enterprise packages go up to £50,000 per month.
I take a fundamentally different approach. Instead of charging a monthly retainer to "optimise" your existing website, I build AI-ready websites from the ground up. The structured data, schema markup, entity signals, and AI-optimised content are baked into every page from day one. You get a finished product, not an ongoing expense.
Traditional SEO focuses on ranking your website in Google search results. AI SEO goes further: it also ensures your business gets recommended by AI systems like ChatGPT, Google AI Overviews, and Perplexity. It involves structured data, entity optimisation, and content specifically designed for AI extraction and citation.
Absolutely. Google search is still the primary way people find local businesses. AI SEO builds on top of solid traditional SEO foundations, it does not replace them. You need both.
I offer a free AI visibility report. I check ChatGPT, Perplexity, and Google AI to see whether your business is being mentioned or recommended. Most local businesses on the Costa del Sol are completely invisible to AI systems, but it is fixable.
No one can guarantee specific AI recommendations, just as no one can guarantee specific Google rankings. What I can do is build the strongest possible foundation (structured content, schema markup, entity consistency, reviews, and citations) that gives AI systems every reason to recommend you.
Good Google rankings are valuable but not sufficient. AI systems like ChatGPT and Perplexity are becoming a separate discovery channel. Businesses that are visible on Google but invisible to AI are missing a growing portion of potential customers.