Practical, in-depth guides on Google Business Profile optimisation, local SEO, and AI search visibility. Written for established local businesses on the Costa del Sol who want to be found by more customers.
Run a full AI visibility audit in under 10 minutes using free tiers of ChatGPT, Gemini and Perplexity. Five queries, three tools, a clean score out of 30.
Key takeaways: You can run a full AI visibility audit yourself in under 10 minutes using free tiers of ChatGPT, Gemini and Perplexity. Use the same 5 queries every time: best-in-town, open-now, near-a-landmark, branded, and one long-tail problem query. Score each query 0, 1 or 2 across all three tools. Total out of 30.
Read the playbookKey takeaways: You can run a full AI visibility audit yourself in under 10 minutes using free tiers of ChatGPT, Gemini and Perplexity. Use the same 5 queries every time: best-in-town, open-now, near-a-landmark, branded, and one long-tail problem query. Score each query 0, 1 or 2 across all three tools. Total out of 30.
Read more →The 750-character GBP description is a ranking lever most businesses waste. Here is how to write one that reads well, includes keywords, and signals relevance to Google and AI.
Read more →The local SEO playbook for restaurants in Marbella and the Costa del Sol. Google Business Profile, photos, reviews, bookings, menu schema and how to beat Tripadvisor.
Read more →Google AI Overviews now appear on roughly 30% of Costa del Sol local queries. Here is what they are, how they work, and how to rank inside them.
Read more →The no-begging playbook for getting more Google reviews. QR codes, direct review links, timing, staff scripts and what Google actually wants you to do.
Read more →Shadow queries are the hidden searches ChatGPT, Gemini and Perplexity run silently before recommending a local business. Here is what they are and how to rank inside them.
Read more →The practical 2026 guide to getting your Costa del Sol business recommended by ChatGPT. What ChatGPT reads, where it reads it from, and the exact signals you need.
Read more →The complete playbook for ranking in the Google 3-Pack on the Costa del Sol. Proximity, relevance, prominence and what actually works in Marbella, Estepona, Fuengirola and Malaga.
Read more →The tactical guide to Google Business Profile photos: exactly what to upload, how many, how often and how to geotag them for the Costa del Sol. My full on-location workflow.
Read more →The complete 2026 guide to Google Business Profile categories with real Costa del Sol examples. Which category to pick for plumbers, restaurants, dental clinics and estate agents in Marbella, Estepona and Málaga.
Read more →